Jay Levy of ZelkovaVC gives us an awesome interview! Jay discusses how/why/when to approach VC’s. He says startups must “focus on revenue”, “reduce expenses”, “be creative”, and “work with your investors”.

He also talks about the importance of startups doing their due diligence, research which investors in your area are investing in your industry. MUCHOS more….watch the interview!!

From ZelkovaVC.com:

Zelkova Ventures looks for leading companies and management within
their industry when determining investment choices. We conduct
complete due diligence of all our potential investments to ensure the
firm’s vision aligns with our investment vision and goals.

When dealing with industries and firms that have yet to mature Zelkova
Ventures conducts deep analysis into its investments to help determine
and pick the future market leader. We are flexible in providing
capital in a manner that addresses the goals of the management and
shareholders of the companies in which we invest.

Partnering with our Entrepreneurs
Zelkova Ventures employs a team based model to investing, which includes partnering with our investments for success, accomplished via:

* Participation on the Board of Directors
* Providing input and assistance with business development
* Identifying and placing key talent within the organization
* Assisting in strategy and execution of future financing needs
* Rolling up our sleeves and helping grow the business