Peter Shankman is just a really cool guy, plain & simple. Peter is an entrepreneur, a nationally recognized speaker, a PR superstar etc. You really just need to watch the *entire* interview. Below are just a few soundbites.

“create something that helps people”
“be different”
“be non-traditional”
“your job is not to promote yourself”
“your job is to be so good that other people want to tell their friends how great you are”
“failures whole design is built to teach you to do something better”
“the only true failure is not to learn anything”

Don’t forget to checkout: HARO

More info on Peter (in case you are clueless)

PR Week Magazine has described Peter as “redefining the art of networking,” and Investor’s Business Daily has called him “crazy, but effective.” Peter Shankman is a spectacular example of what happens when you harness the power of Attention Deficit Hyperactivity Disorder (ADHD) and make it work to your advantage.

An entrepreneur, author, speaker, and ingenious worldwide connector, Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and just about everything else, as well.

Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 2002, (www.shankman.com) both comments on and generates news and conversation.

Most recently, Peter launched Help A Reporter (www.helpareporter.com) which connects journalists with the sources they require using a social media platform. HARO (Help A Reporter Out) is already over 36,000 members and growing, and has a growing stable of national journalists using the service on a daily basis