SXSWi 2009 Sarah Vela interviews Ann Cotter of Cooking Capsules , a mobile application that teaches you how to cook in a three step process: Watch a short clip, shop, and cook! Sounds simple enough right?! Cooking Capsules has hit it off with the press and has been featured in: Wired, The Wall Street Journal, MSNBC, Time magazine and more.

FAQ

Q: Why is it called Cooking Capsules?

A: Because we have “encapsulated” each of our recipes into an easy-to-use mobile format.

Q: Will there be more recipes?

A: A: Yes. Our first collection consists of four French-inspired and four Northern Indian recipes, but over time we will bring you all different types of cuisine, including more classic American dishes.

Q: Will the selection vary?

A: Yes. Our free Taster Collection is half French-inspired and half Indian inspired, but we will continually branch out into other types of cuisine, including more classic American dishes.

Q: Can I get Cooking Capsules on my iPhone?

A: Currently Cooking Capsules is only available for Google phones such as the T-Mobile G1. There will be more Google phones coming out this year and beyond. We also plan to bring Cooking Capsules to the iPhone in the future and we are looking at other platforms as well. Stay tuned to our website for the latest news.

Q: What is Android?

A: Android is an operating system developed by Google and it’s partners in an organization called the O.H.A. (Open Handset Alliance) which consists of a variety of industry leaders including carriers and device manufacturers (such as HTC who makes the G1 for T-Mobile)

Q: Why would I want to download a Cooking Capsules collection if I can find thousands of recipes online?

A: Because one tap takes you to a valuable and entertaining how-to video demonstrating how to make the given dish, another tap provides a shopping list, and a third tap breaks each step down into a simple checklist- all in the palm of your hand.

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