Totally FUN interview with Rachael Herrsher C0-Founder of TodaysMama a social network for “mamas” focused on being the central & local resource for practical information for mothers. Rachael wanted to build a really cool community for moms and she did! We talked about what it takes to be a successful startup and we tried to pull out a few secrets of their success. When we asked about marketing, Rachael says they sorta have a “ninja” marketing outreach program. (you’ll need to watch for details) TodaysMama.com has been featured in a number of publications such as the Wall Street Journal etc.
Rachael’s advice for startups:
+ Embrace resistance
+ Trust your gut!!
+ Invest in your brand, do not skimp on your brand
Today’s Mama provides personal, professional, and parenting resources designed to foster a greater sense of identity, empowerment, and connection for women and mothers everywhere.
The idea for TodaysMama came in 2004, when young mamas Rachael Herrscher and Stephanie Peterson searched together for a Mom-n-Tot swim class and lamented the lack of quality central local resource of practical information for mothers.
you rock!!