MightyBrand does for small and medium-sized business what others (such as Radian6) have done for larger companies with larger social media marketing budgets: They track social media buzz, including the tone of such mentions and whether or not the overall buzz is favorable.
Using MightyBrand, companies can track and analyze mentions of chosen keywords; they can then choose to follow up and engage in the social web conversation directly from their MightyBrand dashboard.
For smaller businesses, organizations new to social media, and even marketing/branding agencies without a strong focus on social media, MightyBrand presents a simple, flexible solution. They offer an amazingly affordable, three-tier monthly subscription service, as well as a free trial period.
This article was written by JolieODell