You wanna get *FAMOUS* ? WoW, this interview with Richard Laermer (best selling Author of Punk Marketing ) is absolutely one of the most funny (but extremely insightful!) interviews we have done. Just watch the damn thing right now!

Richard Laermer is an expert in marketing and media – so he says – and a former magazine and newspaper journalist. Author of Full Frontal PR, trendSpotting, and four other nonfiction collectibles. CEO, RLM pr, an agency that practices gospel of Punk. Has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people. Co-hosted critically-acclaimed, ratings-challenged TLC program Taking Care of Business. Hobbies: rewriting his bio and judging a book by its covers. He doesn’t have a dog since he’s always on airplanes

Punk Marketing Manifesto!

These are the 14 Articles of the Punk Marketing manifesto. The 15th is for you to create. Submit your suggestions by e-mail using the link at the end and we will post the best ones on Article 15.
1. Avoid Risk and Die

In times of change the greatest risk is to take none at all.
2. Why Not Ask ‘Why Not?’

Assumptions are just that. Anything you assume is usually a half-truth or generalizations that once served a useful purpose but now hinders truly creative solutions.
3. Take a Strong Stand

Trying to be all things to everyone on the planet inevitably results in meaning little of interest to just about anybody.
4. Don’t Pander

Customers are important but they are not necessarily right.
5. Give Up Control

Consumers now control brands. Smart marketers recognize this and embrace it rather than fight the powerful truth.

Interested in HTF ?: How To Fame

Fame is no longer about Paris Hilton fake-famousness. Instead it is about the way people view you minute to minute and second to second. People are always watching. Faming is about creating and maintaining a consistent image (both through actions and communications) that reinforces credibility and professionalism, and that builds confidence in others about your ability to get the job – any job – done.

How To Fame means gaining Pragmatic Notoriety™! It is being known for all the right reasons and becoming a true go-to person. Or try this: “This is how I’m different and this is why you should know me.”

How To Fame is getting a special edge on the competition, because everyone wants to feel special but no one has taken the time to demonstrate how to be special.

How To Fame is not a fix-all. It won’t keep you from getting laid off if your company goes under. In the same vein it won’t get your girlfriend to take you back and it won’t stop the ozone from eroding. (We think not.) What it will do is show you a systematic way of taking the challenges you face each day and turning them into opportunities by making sure that your daily activities are purposefully moving toward the goal.

Each day that you are Faming, you will be increasing the personal equity in your career and your personal life.

Remember. Life is a competition now, especially in our totally networked world, an all-access-information society created by our need to be connected. How To Fame will bring you a sense of “Faming” that you can use to get to where you want to be, because to be famous now means to be consistent, on, and always remembered.

Day in and day out, there are ways to make the process smoother and to make it better for you out there. Simply put-if you’re not willing to jump into the competition, you’ve already lost.

How To Fame: Welcome.

Oh no! We want you to be among the first to get involved. If you have not previously filled out the form over there on the right then you aren’t involved (sadly). So, fill it out and be a part right from the start!

Before we can send you more information, you must sign up. Fill out the form now! [I can say it one more time if you wish me to!]

Twitter access: HowToFame