A nice chat behind the scenes with two guys making it happen for The Roger Smith Hotel which is not a startup but, very much in startup mode. Brian Simpson & Adam Wallace are actually doing what many people are talking about, leveraging social networks and engaging with human beings to share their businesses message with the rest of the world.  Brian & Adam run the social media marketing division of The Roger Smith Hotel in NYC.  We spoke about their philosophy, strategies, and actual methods for leveraging tools and services on the web.  So many people these days think they know about *social media* but, these guys are doing it everyday and doing it with integrity and effectiveness.  All you people blogging and tweeting about “social media” might want to look at these guys and learn from some very good people.

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