Muchos thanks to sponsors!!: Auctionopia“Your perfect auction experience” and SocialFresh “Bring a social media event for serious business to your city, or to your industry – social fresh can make it happen.” startupLUCKY appreciates your support!

Sarah Vela interviewed Jesse Engle, founder of CoTweet, at the 140 Twitter Conference in L.A. CoTweet is a Twitter app designed for businesses. It allows multiple users to share a single Twitter account.

You’ve got a great brand. You know the social media landscape. And your crack team of Twitterers is connecting with more customers and prospects than ever before. Love is in the air — and you want to keep it there.

CoTweet is how business does Twitter. CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. No dropped balls, no stepping on each other’s toes.

With CoTweet, you can:

• Engage people throughout your company — Share the job of being on duty. Tap the collective wisdom of people across functional areas like marketing, PR and customer service. Assign tasks and track follow-ups.
• Focus on the conversations that matter — Know when you need to jump in. Track your exchanges through simple case management. Schedule updates to make company announcements.
• Keep your brand human — Automatically include signatures in your updates to identify who’s talking and keep conversations personal.

Think of it as social CRM — with an emphasis on the “social”.