Alex Bogusky on the power of brand eco systems, EXECUTION, and atomic stew!

He was employee number 16. He became Creative Director of the agency five years later, was named a partner in 1997 and became Co-Chairman in January 2008. Under his direction, the agency has grown to over 700 employees and has be come the world’s most awarded over the last few years. Alex has been profiled in Communication Arts, Adweek, Adage, Business 2.0, Fast Company and Business Week. His work has been featured in, The New York Times, The Wall Street Journal, USA Today, Newsweek, and TIME, as well as on national television and radio. And in 2002, Alex was inducted into the American Advertising Federation’s Hall of Achievement.

THINGS YOU MAY NOT KNOW ABOUT ALEX BOGUSKY

Alex Bogusky loses his wallet way more often than most people. He would be perfectly content eating Tex Mex food every day for the rest of his life. Most Mondays, he will come to work with at least one bloody, puss-oozing injury. He rarely drinks anymore, but when he does he goes straight for the tequila. He has the attention span of a mating fruit fly. In grade school, his teacher recommended he be put in a special class. He owns eleven bicycles, four dirt bikes and one crotch rocket He has a photographic memory, but only for ads. He has an irrational dislike of St. Louis. Yet many of his favorite people are from St. Louis. At one time, he was a good enough motocross racer to turn pro. His mom and dad are both designers and more talented that he is. And he cuts his own hair. With a Flowbie.