Ricky Yean CEO and Co-Founder of Palo Alto startup Crowdbooster talks to us about analytics 3.0. Ricky tells us how Crowdbooster is unique and why you can’t afford not to try their service.

Crowdbooster measures how well you are performing on Twitter and Facebook and provides insights that make you more effective.

We believe that effective use of social media is about creating authentic, engaging experiences with relevant users. There are no shortcuts or fully-automated solutions to connect with a real audience. Our goal is to help you do the hard work of building a connection with your fans by giving you insightful and actionable information about your social media presence. Crowdbooster helps you achieve an effective presence on Twitter and Facebook. We show you analytics that aren’t based on abstract scores but numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more. We then give you the tools and recommendations you need to take action and improve each one of these metrics